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| Marketing
An overview of news, trends and research in Marketing consulting in Asia:
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No news found.
Digital sales an opportunity for B2B players in Southeast Asia
Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Why APAC brands should build trust and how they can do it
Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
Luxury brand Furla hires RTG Consulting Group in China
Furla is looking to boost its brand profile in China, bringing Shanghai-based brand consultancy RTG Consulting Group on board for support.
05 November 2020
LanciaConsult launches global Marketing practice
International management consultancy LanciaConsult has launched a Marketing practice, headed by Duncan Pointer.
11 August 2020
Ogilvy Consulting appoints North and Southeast Asia managing directors
Ogilvy Consulting has made two key appointments in Asia, with Christopher Brewer and Pierre Robinet appointed as respective Managing Directors for North and Southeast Asia.
14 May 2020
AI-powered marketing platform EternityX expands to Singapore with key hires
AI-powered marketing platform EternityX has expanded its presence to Singapore with former-Yahoo executives Richard Andrew and Armay Guo appointed to key roles.
01 May 2020
APAC managing director Tuomas Peltoniemi speaks on R/GA's modern approach
With the firm’s 10th anniversary in Singapore just over the horizon, R/GA APAC managing director Tuomas Peltoniemi joins Consultancy.
16 April 2020
Simon-Kucher forwards pricing advice for companies during coronavirus
With the world’s goods and services market currently turned upside amidst the coronavirus pandemic, global consultancy Simon-Kucher & Partners has forwarded some valuable advice for companies on the
01 April 2020
PwC adds senior appointments to CMO Advisory practice in Australia
PwC has made two senior appointments to its CMO Advisory practice in Australia.
11 December 2019
Digital marketing consultancy ada adds Simon Samuel to data team
Axiata’s digital marketing arm ada has appointed one-time Deloitte associate director Simon Samuel as its new Head of Data Analytics, to be based out of Malaysia Following the addition of ex-EY Asia
30 October 2019
MightyHive adds analytics bolt-ons, including Datalicious Korea
S4 Capital has acquired two bolt-ons operating in the field of analytics, including Datalicious Korea.
29 October 2019
Deloitte global CMO Diana O’Brien talks of strategic tilt toward Asia
Deloitte’s global CMO Diana O’Brien has told Marketing magazine that a tilt toward Asia is embedded in the Big Four firm’s future strategy.
29 October 2019
Brandient's Jessalynn Chen on the consultancy stepping it up in Asia
Jessalynn Chen – the Asia lead for branding and design consultancy Brandient – speaks to Consultancy.asia on the firm’s regional footprint.
21 October 2019
Brand and marketing consultancy Prophet launches in Singapore
Global brand and marketing consultancy Prophet has expanded into Southeast Asia with the launch of a new regional hub in Singapore.
04 September 2019
TBWA South Africa CEO Sean Donovan elevated to president of Asia
10 May 2019
Bain launches new digital products business: Bain Media Lab
02 May 2019
Caspar Schlickum appointed APAC head of Accenture Interactive Operations
08 March 2019
Kantar Consulting launches retail and shopper practice in Singapore
Kantar Consulting has launched its retail, sales and shopper offering in Singapore with a number of executive appointments.
22 February 2019
Chinese cohort cracks brand worth of $1 trillion on global index
06 February 2019
OC&C survey of 15,000 consumers uncovers distinct Gen Z characteristic
An emerging borderless tribe; that’s how OC&C Strategy Consultants has characterised Generation Z following a comprehensive study of the globe’s youngest generation.
30 January 2019
Ex-EY director crosses to digital marketing agency ada as head of analytics
Malaysia-based digital marketing agency ada has nabbed former EY Director Vittorio Furlan to head up its Analytics & Consulting practice in the Asia Pacific.
13 December 2018
Global brand consultancy Prophet adds three new partners in Asia
Global brand and marketing consultancy Prophet has strengthened its Asia operations with the appointment of three partners in the region; Yu Huang, FeiFei Xu and Dan Vasconcelos.
17 October 2018
Asia Pacific execs lead globe for use of customer experience technologies
A global survey of executives by strategy and management firm Bain has revealed Asia Pacific business operators to be well ahead in their adoption of customer experience tools.
30 August 2018
Kantar launches advanced data and analytics research lab in Singapore
Global research consultancy Kantar has launched its first Asian data research and development centre in Singapore, hoping to uncover the hidden riches in disordered data.
05 July 2018
Data platform DATAVLT partners strategy consultancy QED in Singapore
Singaporean digital strategy firm QED Consulting has struck a deal with the blockchain-based data analytics platform DATAVLT in what the firms describe as a powerhouse partnership.
22 June 2018
Ad-agencies TBWA and Ogilvy roll out consulting arms to counter encroachment
As the consulting world continues its encroachment on traditional creative territories, the international integrated advertising agencies TBWA and Ogilvy have responded in recent weeks by beefing up
19 June 2018
Brand management consultancy Lynxeye appoints new head of APAC
Global brand management consultancy Lynxeye has appointed media marketing veteran Lucien Harrington as Managing Director to lead its Asia Pacific practice.
15 June 2018
Accenture Interactive acquires digital marketing agency in China
08 June 2018
Japan among the world's best countries according to brand consultancy survey
Japan has been named the fifth best country in the world according to global perceptions on a range of criteria set out by Young & Rubicam’s brand consultancy BAV Consulting.
22 March 2018
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