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Marketing news in Asia

An overview of news, trends and research in Marketing consulting in Asia:

PwC launches new brand positioning and 'So You Can' campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
The grey market: What brands can do to safeguard customer loyalty The unauthorized sale of genuine products online, known as the grey market, is increasingly attracting consumers with discounted prices and fast delivery.
03 April 2025
Takami works with SKIM on optimizing subscription model for skincare products When Takami embarked on the ambition to give its own subscription model a face-lift, the Japanese skincare brand tapped international marketing consultancy firm SKIM for guidance.
17 March 2025
ABeam Consulting helps Kosé with development of new store in Tokyo Kosé, a Japanese multinational personal care and beauty products company, chose ABeam Consulting to provide consulting and customer experience services in the run-up to the opening of its latest stor
17 October 2024
How EY is helping TNB transform its customer strategy and operations Over the past years, EY has supported Malaysia’s national energy provider Tenaga Nasional Berhad with a large-scale overhaul of its customer strategy and operations.
03 February 2022
Three demographic trends set to reshape brand expectations With the world moving to a digital-first approach and consumer expectations changing for good, the ‘experience economy’ has become epicentre of business and commercial strategies.
31 January 2022
Ogilvy Consulting wins two brand advisory mandates in China Ogilvy Consulting has won two new brand advisory mandates in the Chinese market.
28 December 2021
Harley-Davidson selects Golin for brand building work in China Iconic motorcycle brand Harley-Davidson has selected Golin as its new corporate reputation and communications consultancy for the Chinese market.
10 September 2021
Seven steps to future-proof a customer experience strategy As customers migrate to digital communication channels, reinventing the strategies to meet ever-increasing customer expectations has become the new normal for companies.
19 July 2021
Digital, data and the new customer experience imperative Companies throughout Asia Pacific (APAC) have been forced to adapt in many ways following the events of 2020, but customer experience (CX) was already shifting before then.
06 July 2021
Olympics sponsors hire consultants to weigh reputation damage Big-ticket Japanese sponsors of the Tokyo Olympics 2020 have called in a consortium of consulting firms to explore the prospect of withdrawing from the games – for fear of reputational damage.
14 June 2021
Bain brings its banking customer experience offering to Asia Bain & Company has launched its proprietary cloud-based insights offering NPS Prism in Southeast Asia.
27 April 2021
Digital sales an opportunity for B2B players in Southeast Asia Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Why APAC brands should build trust and how they can do it Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
Luxury brand Furla hires RTG Consulting Group in China Furla is looking to boost its brand profile in China, bringing Shanghai-based brand consultancy RTG Consulting Group on board for support.
05 November 2020
LanciaConsult launches global Marketing practice International management consultancy LanciaConsult has launched a Marketing practice, headed by Duncan Pointer.
11 August 2020
Ogilvy Consulting appoints North and Southeast Asia managing directors Ogilvy Consulting has made two key appointments in Asia, with Christopher Brewer and Pierre Robinet appointed as respective Managing Directors for North and Southeast Asia.
14 May 2020
AI-powered marketing platform EternityX expands to Singapore with key hires AI-powered marketing platform EternityX has expanded its presence to Singapore with former-Yahoo executives Richard Andrew and Armay Guo appointed to key roles.
01 May 2020
APAC managing director Tuomas Peltoniemi speaks on R/GA's modern approach With the firm’s 10th anniversary in Singapore just over the horizon, R/GA APAC managing director Tuomas Peltoniemi joins Consultancy.
16 April 2020
Simon-Kucher forwards pricing advice for companies during coronavirus With the world’s goods and services market currently turned upside amidst the coronavirus pandemic, global consultancy Simon-Kucher & Partners has forwarded some valuable advice for companies on the
01 April 2020
PwC adds senior appointments to CMO Advisory practice in Australia PwC has made two senior appointments to its CMO Advisory practice in Australia.
11 December 2019
Digital marketing consultancy ada adds Simon Samuel to data team Axiata’s digital marketing arm ada has appointed one-time Deloitte associate director Simon Samuel as its new Head of Data Analytics, to be based out of Malaysia Following the addition of ex-EY Asia
30 October 2019
MightyHive adds analytics bolt-ons, including Datalicious Korea S4 Capital has acquired two bolt-ons operating in the field of analytics, including Datalicious Korea.
29 October 2019
Deloitte global CMO Diana O’Brien talks of strategic tilt toward Asia Deloitte’s global CMO Diana O’Brien has told Marketing magazine that a tilt toward Asia is embedded in the Big Four firm’s future strategy.
29 October 2019
Brandient's Jessalynn Chen on the consultancy stepping it up in Asia Jessalynn Chen – the Asia lead for branding and design consultancy Brandient – speaks to Consultancy.asia on the firm’s regional footprint.
21 October 2019
Brand and marketing consultancy Prophet launches in Singapore Global brand and marketing consultancy Prophet has expanded into Southeast Asia with the launch of a new regional hub in Singapore.
04 September 2019
TBWA South Africa CEO Sean Donovan elevated to president of Asia
10 May 2019
Bain launches new digital products business: Bain Media Lab Bain & Company has established a new digital products and related services business – Bain Media Lab.
02 May 2019
Companies should focus on ROX, contends latest PwC consumer survey Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
Caspar Schlickum appointed APAC head of Accenture Interactive Operations
08 March 2019
Kantar Consulting launches retail and shopper practice in Singapore Kantar Consulting has launched its retail, sales and shopper offering in Singapore with a number of executive appointments.
22 February 2019
Chinese cohort cracks brand worth of $1 trillion on global index
06 February 2019

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