Caspar Schlickum appointed APAC head of Accenture Interactive Operations

Accenture Interactive Operations has appointed Caspar Schlickum as its new regional managing director for the Asia Pacific.

Accenture Interactive Operations – the marketing managed services arm of Accenture Interactive – has appointed ex-WPP executive Caspar Schlickum as its new regional managing director for the Asia Pacific. The global Accenture division has also added former Adobe head Peter Kolster Hansen as a managing director and worldwide lead for its Next-Generation Content Services offering.

With over two decades of leadership and business development experience under his belt, Schlickum crosses to Accenture after close to fifteen years at various WPP-owned entities, departing from his most recent position as APAC CEO of digital marketing agency Wunderman following its merger announcement with marcom firm and fellow WPP agency J. Walter Thompson.

Prior to Wunderman, where he served for two and a half years, Schlickum was for six years the EMEA CEO of Xaxis, WPP’s data and technology-driven media business that he co-founded. Earlier, Accenture Interactive Operation’s new APAC boss spent four years as a partner at one-time Asian start-up Mindshare, now the largest agency of WPP Media Investment Management arm GroupM. Meanwhile, Accenture Interactive Operations has also appointed Peter Kolster Hansen as a managing director to lead its Next-Generation Content Services offering, with Hansen joining from Adobe, where he served for six and a half years – most recently as the global head of creative agency partnerships for Adobe’s Creative Cloud business. Prior, Hansen spent 13 years at Autodesk.

According to the firm, he will now be responsible for its data-driven approach to dynamic content creation and customisation across multiple touch points and creative services activation – including “tighter integration with artificial intelligence (AI) and machine-learning technologies to power the effectiveness of Accenture’s programmatic, digital marketing and ecommerce offerings.”

“Caspar’s appointment gives clients a trusted partner to deliver on their growth agenda by leveraging opportunities in the region. Peter’s appointment provides clients with an expert to ensure the integrated deployment of multi-channel content creation,” said Accenture Interactive Operations global president Nikki Mendonça “With analytics, automation and applied intelligence as the new competitive advantage, we can now activate a cost-effective hub-and-spoke marketing operating model for the world’s most notable brands.”

Schlickum, who will continue to be based in Singapore, said; “Accenture has the expertise and relationships across operations, technology and experience design to help our clients achieve their business objectives. I’m excited about the opportunity to help clients in APAC rapidly deploy solutions that reinvent the legacy marketing supply chain.” Ex-Digitalis APAC CEO Annette Male meanwhile has taken over as APAC head of the newly formed Wunderman Thompson.

Related: Accenture Interactive launches programmatic digital ad-buying service in Australia.