Brand and marketing consultancy Prophet launches in Singapore

04 September 2019 Consultancy.asia

Global brand and marketing consultancy Prophet has expanded into Southeast Asia with the launch of a new regional hub in Singapore.

With a dozen offices now spread across the US, Europe and Asia, the 1992-founded brand and marketing consultancy Prophet has embarked on its next international step with the launch of an office in Singapore to serve as the firm’s Southeast Asia hub for growth and client support. The new location will be led by Prophet partner and experienced marketing exec Jacqueline Alexis Thng, who returns to her native Singapore after a four-year stint in Hong Kong.

The new office will be the third for Prophet in Asia, following previous launches in Hong Kong (2012) and Shanghai (2017) – the latter of which welcomed Yu Huang and FeiFei Xu as partners toward the end of last year. “Prophet’s strategic expansion in Singapore builds on our momentum in the Asia-Pacific region, reinforcing our commitment to helping clients in the region unlock uncommon growth,” said Prophet CEO and Chairman Michael Dunn.

Named among Forbes’ 200 or so ‘Best Management Consulting Firms’ in the US for the past three years – a list based on client recommendations and the opinions of rival consultants – Prophet provides a range of cross-sector offerings in the areas of brand and activation, marketing and sales, customer experience and innovation, and culture and organisation – combining business strategy and analytics with digital know-how and marketing creativity.

Jacqueline Thng, Partner at Prophet

To date, Prophet has worked with Asia Pacific brands including Bank of East Asia, Cathay Pacific and Sun Life among others. “Prophet understands firsthand the unmet potential and complex challenges of this market,” stated Prophet senior partner and Asia Regional Lead Jay Milliken, a former principal in the retail & consumer practice of Mercer Management Consulting in New York (now Oliver Wyman).

Milliken continued; “The rising growth of the Southeast Asia market is important for both multinational and homegrown companies. We believe our experience working with leading companies across Southeast Asia combined with our comprehensive set of expertise uniquely positions Prophet to help clients bridge the gap from strategy to execution to unlock growth in this region.”

Leading the new office will be Prophet partner and veteran brand strategist Jacqueline Thng, who returns home to Singapore after joining the firm in Hong Kong in 2015. Prior to joining, Thng served for six years as the CEO for Lexis Branding in Singapore, following an earlier 11 year stint as a consulting director with the agency, in between which she was the Singapore-based Managing Director and Head of South Asia for The Brand Union (Ogilvy & WPP).

“Southeast Asia is the fourth largest region in terms of population and one of the fastest-growing economies in the world,” said Thng. “We’ve seen a rapid evolution of the business landscape and climate across Southeast Asia powered by digital innovation and the ASEAN integration. We are excited about our new venture in Singapore, the central hub of Southeast Asia and a ‘smart nation’ which is home to a number of world’s most exciting tech unicorns.”


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