BrazilLanciaConsult launches global Marketing practice
International management consultancy LanciaConsult has launched a Marketing practice, headed by Duncan Pointer.
Following its launch in 2012 in Singapore, LanciaConsult has grown both its services portfolio and geographic footprint. The 50-strong firm now has offices in Asia, Europe and the United Kingdom, serving clients with strategy execution, mergers & acquisitions, people & change and technology services.
Now, the Singapore-headquartered firm has added an offering to its mix: Marketing. After some five months in the making, the practice has launched globally and is fully up and running, said Jeff Cronkshaw, one of the two co-founders of the consultancy and group managing director. “I’m delighted that we’re launching our Marketing practice, diversifying our service offering.”
He said that the firm moved into the space following “demand from clients”. Whilst the firm does not disclose its client base, it’s known that LanciaConsult works with major players in the logistics, real estate, publishing and the third sector.
The Marketing practice offers four core services – Marketing Strategy, People & Operations, Creative & Visual Identity and Technology – that combined can help “brands, agencies and publishers accelerate marketing’s contribution to business performance” said Duncan Pointer, who heads up the new wing.
Formerly a Client Partner at Dentsu Aegies Network and the CEO of fast-growing media agency Vizeum, Pointer brings extensive marketing experience to the role. He joined LanciaConsult in February this year with the aim of building a strategic marketing advisory practice, and now looks forward to taking things forward.
The offering comes at a time of major change for marketers, globally as well as in Asia, explained Pointer. “Marketers today need to be able to rapidly adapt to changing customer dynamics, at speed and with scale. This requires a focus not just on technology and how this connects real people with brands and experiences, but also people, in how marketing teams function, whether that’s organisational design, people strategy or through adopting new working models such as agile.”
Asked how he believes a consultancy the size of LanciaConsult can nestle its way into a crowded marketplace, up against the likes of consulting giants and incumbent agencies, Pointer pointed at the firm’s “best of both worlds” approach. “With our blended agency and consultancy heritage, plus our focus on people and technology, we have a differentiated offering.”
