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Sales news in Asia
An overview of news, trends and research in Sales consulting in Asia:
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How EY is helping TNB transform its customer strategy and operations
Over the past years, EY has supported Malaysia’s national energy provider Tenaga Nasional Berhad with a large-scale overhaul of its customer strategy and operations.
03 February 2022
Three demographic trends set to reshape brand expectations
With the world moving to a digital-first approach and consumer expectations changing for good, the ‘experience economy’ has become epicentre of business and commercial strategies.
31 January 2022
Ogilvy Consulting wins two brand advisory mandates in China
Ogilvy Consulting has won two new brand advisory mandates in the Chinese market.
28 December 2021
Seven steps to future-proof a customer experience strategy
As customers migrate to digital communication channels, reinventing the strategies to meet ever-increasing customer expectations has become the new normal for companies.
19 July 2021
Digital, data and the new customer experience imperative
Companies throughout Asia Pacific (APAC) have been forced to adapt in many ways following the events of 2020, but customer experience (CX) was already shifting before then.
06 July 2021
Bain brings its banking customer experience offering to Asia
Bain & Company has launched its proprietary cloud-based insights offering NPS Prism in Southeast Asia.
27 April 2021
Digital sales an opportunity for B2B players in Southeast Asia
Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Why APAC brands should build trust and how they can do it
Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
Simon-Kucher forwards pricing advice for companies during coronavirus
With the world’s goods and services market currently turned upside amidst the coronavirus pandemic, global consultancy Simon-Kucher & Partners has forwarded some valuable advice for companies on the
01 April 2020
$325 billion goes begging in APAC through sales friction, says BCG
‘Friction’ could be costing APAC businesses $325 billion per year according to an analysis by Facebook IQ and management consultancy BCG.
07 May 2019
Companies should focus on ROX, contends latest PwC consumer survey
Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
Asia Pacific execs lead globe for use of customer experience technologies
A global survey of executives by strategy and management firm Bain has revealed Asia Pacific business operators to be well ahead in their adoption of customer experience tools.
30 August 2018
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