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Digital sales an opportunity for B2B players in Southeast Asia
Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Why APAC brands should build trust and how they can do it
Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
Simon-Kucher forwards pricing advice for companies during coronavirus
With the world’s goods and services market currently turned upside amidst the coronavirus pandemic, global consultancy Simon-Kucher & Partners has forwarded some valuable advice for companies on the
01 April 2020
$325 billion goes begging in APAC through sales friction, says BCG
‘Friction’ could be costing APAC businesses $325 billion per year according to an analysis by Facebook IQ and management consultancy BCG.
07 May 2019
Companies should focus on ROX, contends latest PwC consumer survey
Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
Asia Pacific execs lead globe for use of customer experience technologies
A global survey of executives by strategy and management firm Bain has revealed Asia Pacific business operators to be well ahead in their adoption of customer experience tools.
30 August 2018
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