BCG joins EY Japan as official supporter of the 2020 Tokyo Olympics

19 November 2019 3 min. read

The Tokyo Olympics has signed up Boston Consulting Group as its latest Official Supporter, with EY Japan coming on board last month.

The organising committee of the Tokyo 2020 Olympic Games has announced its latest Official Supporter; global strategy and management firm Boston Consulting Group. In what is the third tier of the Olympics’ domestic sponsorship programme, BCG will serve as a partner within the ‘Professional Services’ category, which at the end of last month also welcomed the local branch of Ernst & Young. Another consultancy, Atos, serves as a Worldwide Olympic Partner.

“We are delighted to welcome BCG Japan as an Official Supporter,” said Tokyo 2020 president Yoshiro Mori, who revealed that BCG has already supported the organisation in the establishment of a roadmap and ticket pricing strategy. “We believe that as a proven business management consulting firm with 50 years of experience in Japan, BCG Japan will continue to provide major support and collaborate as we aim for the success of the Tokyo 2020 Games.”

According to a press release, provisions in strategy consulting, project management, planification and management consulting fall under the ‘Professional Services’ category of the Olympic partnership programme, with BCG’s sponsorship also extending to the next year’s Paralympic Games Tokyo 2020. Previously, the global management leader was a sponsor and adviser on merchandise and ticketing at the London Olympics in 2012, serving alongside Deloitte.  

BCG joins EY Japan as an offical supporter of the 2020 Tokyo Olympics

“We are extremely honoured that BCG Japan has the opportunity to participate in the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter,” said local BCG chairman Hiroaki Sugita. “Since we commenced business in 1966, we have supported a wide range of companies and organisations in Japan capture opportunities to create value. Leveraging our more than 50 years of consulting experience here, we are committed to supporting the success of the Tokyo 2020 Games.”

BCG joins EY Japan, which was named as an official supporter last month – continuing a string of major sporting event participation both locally and abroad. The professional services firm recently served as the official services supplier for the 2019 Rugby World Cup in Japan, a role it continued from the 2015 event in Ireland, while EY was also a tier-two sponsor for the two past two Olympic Games in Rio and London, with involvement dating as far back as the 1988 event.

“We are delighted to welcome EY Japan as an Official Supporter. The company has provided various professional audit, taxation advisory and project management services. Their further support as experts in these fields will be a major help for the activities of the Organising Committee,” said Mori, with EY Japan Director and Chairman Koichi Tsuji expressing the firm’s determination to make the games an “unforgettable experience for people all around the world.”

Altogether, the Olympics has now attracted some 66 partners at all levels (bringing in domestic sponsorship revenues in excess of $3 billion to date), with ICT consulting and services firm Atos continuing on as a Worldwide Olympic Partner alongside the likes of Samsung, Panasonic, Toyota and Alibaba. The global IT Partner of the IOC across all of its events since 2001, Atos has overseen a digital revolution in the way the Games are carried out and consumed today.