McKinsey & Company | Research | Retail

An overview of McKinsey & Company research in Asia:

Local apparel and fashion brands in China winning market share Chinese apparel and fashion brands are becoming increasingly competitive in the domestic market, tapping into the growing preference from consumers for local brands.
09 May 2023
8 charts on how Covid-19 is changing Indonesian consumers The Covid-19 crisis is significantly changing purchasing behaviours and decisions of consumers in Indonesia.
14 December 2020
McKinsey examines a Vietnamese supermarket sector set to explode As the Vietnamese economy continues its upward momentum, punctuated by a growing middle class and increasing urbanisation, the strategy and management firm McKinsey & Company has asked the question:
19 April 2018
Consumers in China lead the global trade-up trend for packaged goods Since 2015, consumer sentiment has improved: over the past two years, consumers have increasingly felt better about their finances, making them more likely to ‘trade up’ to upscale consumer packaged
16 April 2018
Chinese consumers trading up FMCG brands, sourcing local for value Chinese consumers are increasingly wealthy, as higher incomes from strong economic growth trickles through the economy.
04 January 2018

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