Ogilvy Consulting brings its Sustainability practice to Asia

05 December 2021 Consultancy.asia 3 min. read

Seeking to tap into one of the fastest growing segments in the consulting landscape, Ogilvy Consulting has brought its Sustainability practice to Asia.

With organisations across the globe – including those in Asia – more than ever seeking to green their products, services and operations, demand for specialist expertise on the matter is on a high. According to market analysis from Consultancy.org, in the slipstream of COP26, demand for sustainability consulting services is expected to grow with double-digits next year, outpacing most other industry segments.

In its work with clients globally, Ogilvy Consulting (the growth and innovation consultancy of marketing and branding company Ogilvy) is seeing a growing number of clients that are turning to the firm in support of their sustainability and ESG ambitions.

Andy Wilson, Senior Partner, Ogilvy Consulting

For Jerry Smith, the CEO of Ogilvy Consulting in Asia, the development made it an obvious decision to bring the firm’s global capabilities to Asia. “Sustainability has become a greater priority for businesses, brands, and people, the urgency and importance of this topic means we need to build a more structured solution for our clients.”

The new Sustainability practice builds on the firm’s existing expertise (“we have been focusing on creating a sustainable culture and ways of working for some time”) and is complemented by knowhow and thought leadership that is being leveraged from global teams based in New York and London, among others.

Leading the new wing is Andy Wilson, who joins Ogilvy from BBDO, where he served as Head of Strategy for the past nine years. He brings over 25 years of experience in innovation, brand building, and strategic communications to the firm.

Smith said: “Andy has an exceptional track record of building business by transforming brands and internal cultures and is highly respected throughout our industry. We are delighted to have him join us to lead Ogilvy Asia’s commitment to all stakeholders to create truly sustainable brands.”

Speaking of the firm’s offerings, Wilson said: “We have a critical role to play in helping organisations and brands develop environmentally and socially sustainable solutions and practices.”

“The practice will focus on Asia’s myriad pressing environmental, social, and inclusion issues. This includes the continued fight against poverty, the balancing of a growing middle-class and urbanisation with the environmental impact, the stress for companies to move faster to net zero emissions, the desire to transform to alternative energy, and the complex and diverse cultural context for equity and inclusion improvements.”

“We are on the brink of a radical paradigm shift and I’m thrilled to be able to help Ogilvy Consulting’s clients solve sustainability issues.”

According to a recent report by Bain & Company, advancements in sustainability performance could unlock a $1 trillion economic opportunity for Southeast Asia by 2030.

Earlier this year, Ogilvy Consulting’s Asian team also launched its Behavioural Science practice in the region.