Asia-based trio among Roland Berger worldwide senior promotions

22 January 2020 3 min. read

Global management consultancy Roland Berger has made 25 partnership and senior partner promotions worldwide, including three members in Asia.  

Asia-based trio Truong Bui, Ron Zheng and Yuzuru Ohashi have been named among Roland Berger’s new year senior level promotions following the firm’s international partnership meeting earlier this month, with Bui made partner in the global management consultancy’s Singapore office and Zheng and Ohashi respectively elevated to senior partner status in China and Japan. They follow the four regional promotions made in the corresponding round last year.

Truong Bui

Bui has been with Roland Berger since the beginning of 2013, following a senior consulting stint at Drewry Shipping Consultants. Graduating with an MSc. in maritime economics and logistics from the Erasmus University Rotterdam in 2005 (together with a degree in economics from the University of Amsterdam), Bui has managed to pack in an extraordinary resume worth of international experience in his twelve year career to date, even by consulting standards.

A significant contributor to Roland Berger’s Transportation Competence Center, Bui’s expertise has seen the consultant leading projects in areas such as port strategy studies and commercial due diligence all over the globe, including beyond Asia (Bangladesh, China, Cambodia, Indonesia, Japan, Malaysia, South Korea, Taiwan, Thailand, and Vietnam) to locations further afield – including the United States, Estonia, Latvia, Egypt and Turkey.


Truong Bui, Ron Zheng and Yuzuru Ohashi - Roland Berger


Ron Zheng

Ron Zheng and Yuzuru Ohashi have meanwhile been elevated to Roland Berger’s senior partnership team, among ten such promotions worldwide. An expert in the automotive consulting segment based in Shanghai, Zheng has been with Roland Berger since 2012, following and MBA with INSEAD (to complement an earlier degree in Electrical & Electronic Engineering with Singapore’s Nanyang Technological University). He kicked off his career with ExxonMobil.

Since joining Roland Berger, Zheng – who heads the firm’s Auto Competence Center for Greater China – has established a broad client portfolio of OEMs (original equipment manufacturers), suppliers, distributors. In addition to expertise in outbound M&A and organisational structure optimisation, Zheng has led numerous advisory projects across the automotive value chain, in areas such as new energy vehicles, smart mobility, marketing, and strategy insights.

Yuzuru Ohashi

Likewise focused on the automotive industry – together with attendant segments such as the energy and hi-tech sectors – Yuzuru (Joe) Ohashi is an expert in strategy development based in Roland Berger’s Tokyo office, providing clients with support across a broad range of areas such as growth and market entry right through to marketing and digital. He has more than decade of management consulting experience, first joining Roland Berger for an initial stint in 2003.  

Having earned a BSc. in Computer Engineering from the University of California in 1997, Ohashi started off his career as a technical consultant with Hewlett Packard, before after four and a half years crossing to a role with Sapient. From there, he joined Roland Berger for the first five of his more than thirteen years with the firm – split by a four-year break as a senior consultant at Booz & Company (now Strategy&) prior to its buyout by PwC.