PwC | Research | Sales

An overview of PwC research in Asia:

Companies should focus on ROX, contends latest PwC consumer survey Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019

More PwC news

Cyber, AI and Technology are largest risks for global insurance sector Technology disruption and macroeconomic uncertainty are driving higher levels of anxiety among insurers in Singapore compared to their global peers. That is according to global research from PwC.
16 December 2025
Thai family businesses taking a cautious approach to market disruptions Family businesses in Thailand are facing growing pressures and declining sales according to a new global survey from professional services firm PwC, with a lack of digital urgency one major factor.
05 December 2025
PwC installs Simon Gealy as CEO of consulting business in Thailand Simon Gealy, the CEO of PwC Consulting in South East Asia, has taken on the additional role of Consulting Leader for Thailand.
28 November 2025
Singapore businesses still far from mandatory climate assurance requirements As the countdown to mandatory climate reporting assurance requirements for Financial Year 2029 continues, the majority of Singapore businesses are still in early stages of sustainability assurance pr
14 November 2025

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