Head of Simon-Kucher & Partners in Singapore to speak at Asia tech event

Jochen Krauss, the head of Simon-Kucher & Partners in Singapore, will feature among the guest speakers for this year’s keenly anticipated Tech in Asia conference to be held in the city in May.

Tech in Asia brings together a huge number of tech enthusiasts, experts and start-ups from all over Asia for a two-day conference of exhibitions, networking and spoken presentations to be held on the 15th & 16th of May. Among this year’s line-up of industry pundits is Jochen Krauss, Partner with Simon-Kucher & Partners and head of the firm’s local operations.

Joining the German-founded strategy and pricing specialists in 2007, and promoted to Partner in 2014, Krauss has since 2011 helmed the Singapore office in what is now one of the 30-year old firm’s hottest growth spots – with the Asia-Pacific region helping Simon-Kucher to crack the $300 million revenue barrier for the first time last year. Of its 34 offices across 23 countries worldwide, hosting some 1,100 professionals, Simon-Kucher also has regional posts in Beijing, Sydney and Tokyo, with a new Hong Kong outlet added last year and Shanghai in this year’s pipeline.

Further driving the firm’s impressive growth is the globe’s ongoing tilt toward digitisation. Noting the strongest contributing areas for Simon-Kucher’s positive recent results as Software/Internet/Media, Financial Services (Banking and Insurance), and Consumer Goods/Retail, the firm’s CEO Georg Tacke, said, “These sectors are particularly involved in digital transformation. Many companies are seeking answers to the coming disruption. Our consulting services are in extremely high demand in this arena.”

With this year’s Tech in Asia event set to host over 5,000 attendees, including 250 handpicked startups along with developers, investors and corporates, Krauss’s insights into recent tech and business trends will be sure to be keenly attended during his ‘How to Price Your Product Competitively’ address – scheduled for the first day of the event at 2pm on the Revenue Stage.

Specialised in developing market entry and pricing strategies, pricing-processes optimisation, and innovative price- and product-structures design, the Singapore Managing Partner and doctorate holder from Munich University of Technology has over ten years of experience in consulting national and international clients across various industries, including a particular focus on retail, telecomms, software and financial services.

Covering hot topics such as AI, blockchain, fintech, SaaS and much more, Krauss will be joined by over 70 other industry thought leaders, global executives, tech founders, and expert speakers including Susan Chen, Vice President of Corporate and Business Development for Mozilla, Claire Hughes Johnson, the COO of payment toolchain Stripe, and Yasmin Hannah Ramle, Edelman’s Client Director and Technology Lead for Singapore.

Speaking on the upcoming event as one of its network of partners, Deloitte’s Jason Lin, Startup Ecosystem & Partnerships Lead, said; “Tech in Asia is a great ecosystem partner in solidifying our innovation agenda across Southeast Asia. Through powering our flagship Deloitte SPARK series, many meaningful conversations have kick-started across the region.”