PwC launches Trade Advisory Hub for Singapore-based businesses

PwC, a global accounting and consulting firm, has announced the launch of a Trade Advisory Hub for Singapore – a new platform that will help Singapore-based businesses navigate trade trends and capitalise on international growth opportunities.

Supported by the Singapore Economic Development Board (EDB), the Trade Advisory Hub will support local and multinational companies as they adapt to evolving global trade dynamics, assess impacts on their operations and supply chains, and make better-informed decisions for growth and transformation across the region.

PwC has committed to invest S$4 million over three years to build out the Trade Advisory Hub in Singapore. The investment will go towards hiring specialist talent, developing innovative tools and assets, and supporting businesses in areas linked to trade and international growth.

Commenting on the news, Marcus Lam, Executive Chairman at PwC in Singapore, said: “Businesses are grappling with heightened trade complexity – from supply chain reconfiguration to evolving regulatory requirements – making it harder to make timely, confident decisions. The Trade Advisory Hub is dedicated to directly address these challenges by providing integrated, practical advice that helps businesses manage risk, unlock opportunities and execute with greater certainty.”

The Trade Advisory Hub draws on PwC’s consulting expertise in management, customs and trade, supply chain, regulatory, and tax. The hub is also supported by PwC’s technologists, who bring expertise in technology and artificial intelligence, among others.

Frank Debets, who has been appointed as Leader of the Trade Advisory Hub, stated: “The Trade Advisory Hub will help surface and elevate the international trade challenges businesses are facing on the ground, supporting better visibility of these challenges to senior management and enabling closer alignment between market needs and the broader business ecosystem in Singapore.”