PwC invests over $4 million in new AI Hub in Singapore
Big Four firm PwC has launched a new AI Hub in Singapore, aimed at helping organisations in the country develop and scale their AI capabilities and innovations.
In the coming three years, PwC will commit over $4 million to growing the new AI Hub, with support from the Singapore Economic Development Board (EDB). Since its inception in January 2025, the AI Hub team has grown from a team of 3 to 15 employees today, comprising AI researchers and data scientists. PwC aims to grow the team to around 20 within the next twelve to fifteen months.
“This AI Hub is a tangible commitment to deliver on our renewed purpose by leveraging AI to scale solutions for our clients and to power the transformation and adoption of AI technologies for close to 4,000 people across the firm,” said Marcus Lam, Executive Chairman of PwC in Singapore.
Asked why the company picked Singapore as the base for its latest AI Hub (PwC has numerous such hubs worldwide), Lam said: “Singapore was the clear choice, given our strong infrastructure, economic stability and pro-business government policies that support innovation and technological development at scale.”
A part of the AI Hub is a commitment to invest in the setup of an AI factory to facilitate the efficient development and scaling of impactful AI solutions. To date, the AI factory has already scaled solutions for clients in financial services, government, transport and logistics. In addition, the AI Hub collaborates with higher education institutions, such as the National University of Singapore, to provide professional learning as well as internship opportunities.
Joe Atkinson, Global Chief AI Officer at PwC, commented: “Singapore’s AI Hub will help power the responsible and trusted development of cutting-edge and scalable AI solutions to serve the businesses and innovators in Singapore and across the region.”
