Ellerton & Co appoints Gab Abeleda and Ariana Ubina in Philippines office

Ellerton & Co has appointed Gab Abeleda and Ariana Ubina in its fresh Philippines office.

Headquartered in Singapore, Ellerton & Co works with clients in seven markets: Vietnam, Indonesia, the Philippines, Singapore, Thailand, India and Hong Kong. The firm specialises in communications, offering solutions in areas such as public relations, social media management, branding, and investor relations.

Hot on the heels of expanding into the Philippines with a new office in Manila, Ellerton & Co has now brought on board two new senior members with the task of setting up and leading the venture.

Gab Abeleda brings over a decade of strategic communications experience from leading global PR and integrated firms, most recently serving as Vice President at FleishmanHillard. In this role, he led communication and marketing strategies for multinational brands, including Canva, Abbott, Unilever, and Lazada.

Ariana Ubina has eight years of experience crafting narratives for companies in industries such as banking, insurance, and cybersecurity. She has managed public relations initiatives for some of the world’s leading tech companies, including LinkedIn, SES, and Palo Alto Networks, and has directed impactful social media campaigns for prominent brands such as BPI and Unilever.

“We are glad to welcome Gab and Ariana as we expand our presence in the Philippines, a dynamic market that is central to Southeast Asia’s economic growth,” said Oliver Ellerton, Director at Ellerton & Co. “With their leadership, we are well-positioned to deliver impactful storytelling and strategic counsel not only in Manila but also in emerging innovation hubs such as Cebu, Davao City, and Cagayan de Oro.”