Bain & Company launches office in Ho Chi Minh City, Vietnam

Global strategy consulting firm Bain & Company has launched a new office in Vietnam, which will operate in conjunction with the firm’s five other offices in Southeast Asia.

Speaking on the new office at a launch event, Wade Cruse, Managing Partner for Southeast Asia at Bain & Company, said that the hub in Ho Chi Minh City comes in response to growing demand from its Vietnam-based clients to access an on the ground team.

Meanwhile, Bain & Company sees significant growth potential to build out its client base in the country, which Cruse describes as “one of the most vibrant” in Southeast Asia.

“We are excited to expand our global footprint in Vietnam,” said Cruse. “The strategic move underscores Bain’s commitment to serve the dynamic and rapidly growing Vietnamese market, and ongoing efforts to expand its footprint to support clients across the region.”

The Vietnam market is not new to Bain & Company. The firm first landed in Southeast Asia in 1993, and later on opened offices in Bangkok (2010), Kuala Lumpur (2010), Jakarta (2013), and Manila (2022). From these offices, the firm has served corporates and private equity investors over the past two decades.

“Establishing a strong local presence with senior leadership and local consulting teams is in line with our aspiration to be closer to our clients and to support them going forward,” said Andrea Campagnoli, Founding Partner of the Vietnam office.

Campagnoli has been with Bain & Company in Asia since 2018, and previously served the firm’s London and Sao Paolo offices for around six years.

He said that the Ho Chi Minh City will initially focus on four lines of business: strategy and business transformation, technology, sustainability, and mergers & acquisitions.

“To solve our client’s most complex issues, we deploy multi-disciplinary teams comprising strategists, designers, technologists and data scientists,” Campagnoli stated.

Recruitment for the Vietnam office is well underway, with a “tenured group of partners and consultants” already installed. “We see immense potential in the young local population, and part of our mission is to attract local top talent and to equip them with the best working experience as well as skills across a range of capabilities.”