Fiftyfive5 hires Phil Steggals in Singapore to drive APAC expansion

Australian-origin consultancy Fiftyfive5 has appointed Phil Steggals as Head of Consulting for the Asia Pacific region.

Founded in 2010, Fiftyfive5 is today one of Australia and New Zealand’s larger independent insight and market research consultancies. The 200-strong firm specialises in market research, customer insight, brand positioning, and campaigns performance measurement.

Alongside its powerhouse operations in Australia (offices in Sydney, Melbourne, Canberra) and New Zealand (Auckland), Fiftyfive5 is expanding its footprint in Asia, a market which it serves from its Singapore office.

“Over the past decade we have worked extensively throughout Asia Pacific for our domestic, regional, and global clients and have had a team in Singapore to support and enable that work. Our client’s focus on the region is growing and in response we are dialling up our capability and capacity to deliver great work for them,” said Mark Sundquist, Managing Partner of Fiftyfive5 (and one of the three co-founders with Darren Kemp and Karen Phillips).

Appointed to spearhead the firm’s Asia Pacific growth agenda is Phil Steggals, who has been brought on board from Kadence International, where he spent the past decade in its Singapore and London offices. In his most recent positions, he grew the Singapore business from 9 to 35 people as Regional Managing Director, and latterly he served as the company’s Global Head of Research & Strategy.

“We are excited to have Phil on board to lead the continued expansion and development of our APAC consumer insight consulting capability,” said Sundquist.

Speaking of his new challenge, Steggals said, “I look forward to showcasing the talent, experience and nuances of Fiftyfive5’s work across Asia Pacific with the biggest brands in the region. Fiftyfive5 has some of the most passionate and energised professionals I have met in the industry, and I am excited to collaborate on a range of projects to inspire our clients.”

Earlier this year, Fiftyfive5 acquired two Sydney-based research and data consultancies.