FTI Consulting adds Seulah Han to Strategic Communications team

Global consulting firm FTI Consulting has added Seulah Han to its Strategic Communications team in Hong Kong.

Seulah Han joins the consulting firm from FleishmanHillard, where she most recently led the firm’s Hong Kong Corporate Communications practice as Senior Vice President. In her role, she advised global and Asian clients in private and public sectors on strategic planning, brand positioning, change communications and business-critical crises.

Before that, she worked at Edelman Korea and L3 Advertising in New York. Han specialises in strategic, integrated communications, including landscape audit and analysis, narrative design, stakeholder engagement and media relations, with a focus on corporate reputation and crisis management.

Appointed a Senior Director, Han will support FTI Consulting’s client in Hong Kong and beyond, and notably spearhead the expansion of the firm’s offerings to Korean multinational companies.

Offerings she will provide include: corporate positioning and branding; market expansion and penetration strategies; media and platforms including social channel launches, risk and crisis navigation including government investigations, boycotts, class actions, labour issues and recalls; business recovery; internal and change communications; and advocacy and government relations.

Han will focus on clients in the manufacturing, technology, automotive, defence, hospitality, fast-moving consumer goods, food & beverage, finance and government sectors.

Joanne Wong, North Asia Segment Leader of the Strategic Communications division of FTI Consulting, said: “Seulah’s extensive expertise and on-the-ground experience is a valuable addition to our investment in the Asia market and the region. She will add tremendous value in driving the development of our global inter-disciplinary communications counsel to Korean companies.”