Former PwC Singapore Chief Digital Officer Amelia Green joins AlixPartners

Former PwC Singapore Chief Digital Officer Amelia Green has crossed to AlixPartners in the UK, as a managing director in the consultancy’s digital practice. 

Global advisory AlixPartners has recruited digital expert Amelia Green as a managing director in its London office, with Green departing her Chief Digital Officer position after two years with PwC in Singapore. Tasked with leading AlixPartner’s data analytics team in the UK, Green brings more than two decades of high level experience driving digital strategy and innovation.

“We are excited to welcome Amelia to AlixPartners and our growing Digital team at a time when digital transformation is higher than ever on the boardroom agenda,” said CEO Simon Freakley. “Amelia will play a key role in leading and growing our global Digital practice with her leading-edge expertise as we continue to assist clients with transforming their businesses.”

A graduate of the University of Manchester, Green spent the first portion of her career bouncing about between various roles and organisations – including stints as a strategy consultant at IBM and EMEA innovation manager at Proctor & Gamble – before landing at Hewlett Packard in 2001. There, she built HP’s first innovation centre for the Middle East & Africa Region.

After twelve years with HP, where she ultimately served as Global P&G Consumer Solutions Client Manager, Green joined Indian IT services and consulting firm Wipro, across three years working her way up to Global Partner, Digital Transformation. Two and a half years with Accenture as a managing director followed, before Green joined PwC as its local CDO and blockchain lead.

While at PwC Singapore, Green established the firm’s Digital Innovation Office (one of five such she has delivered worldwide), and across her career has been responsible for numerous enterprise-wide digital business transformation strategies, from idea to implementation. She was also recently shortlisted for ‘Digital Leader of the Year’ for Asia by the Women in IT Awards.

“It has been a truly incredible week,” Green stated on Linkedin. “I am delighted to be joining AlixPartners at a time when supporting our clients address critical challenges and leverage the power of digital and data to drive results has never been more important. What has struck me most as I start can be summed up in two words – integrity and quality. Honoured to be one of the number.”