Innovation consultancy Venturetec unveils new brand design

16 September 2019 Consultancy.asia

In a bid to reflect the firm’s recent evolution and ‘growing dynamism’, strategy and innovation consultancy Venturetec has unveiled a fresh brand identity.

Originally founded on a mission to lead startup acceleration and advisory in APAC, with a presence across Australia, Singapore and Hong Kong, strategy and innovation consultancy Venturetec has since evolved into a boutique firm serving established organisations in their transformation, development and growth agendas. In line with its own transformation, the firm has recently unveiled its new brand identity.  

Innovation consultancy Venturetec unveils new brand design

Established in 2014 by Trey Zagante (a former APAC Associate Vice President of Pactera Technology who earlier co-founded VanceInfo Technologies) and former DWS Chief Operating Officer Vivian Clark, Venturetec has over time grown into a diversified team of business designers – on the “principle of cross-functional capabilities in human-centred design, marketing, science and banking”.

To honour the firm’s evolution, Zagante together with associate partner Marianna Petrenko and associate Lauren Scalora embarked on a six-month project to reimagine the identity of Venturetec, their efforts culminating in a fresh new palette of light and dark greys brought together with a vibrant white and blue and an updated brandmark with a warmer serif font, punctuated with a full-stop and capital ‘V’.

“The full-stop, though inconspicuous, marks our conviction as a leader in innovation,” states the firm, with Scalora adding; “Our new identity communicates a balance between analytical thinking and intuitive thinking, at the intersection of what is known and what is unknown. By design, we embraced this apposition with the idea of ‘ascent transparency’ – a symbolic heuristic to define who we are, in the absence of words or action.”

Venturetec colours

Now rendered in a monochrome deep grey, and coupled with a more personal typeface, the fresh Venturetec brand-name serves to unify the firm’s bilateral approaches, being at once both human-centred and data-driven. Meanwhile, the colour-scheme of tonal greys set against a white and blue counterpoint further conveys the firm’s converging interpersonal approach and analytical mindset in the coming together and divergence of colour.

The firm states that the new identity not only reflects its mission to inspire and enable organisations to innovate and become future-ready, but also the legacy it’s striving to create. As a Certified B Corp, Venturetec is in its own words seeking to drive “positive global impact by rapidly, efficiently and sustainably creating value for the benefit of all stakeholders; our clients, our employees and our global community”.