Professional services firm Baker Tilly unveils fresh global branding

05 December 2018 Consultancy.asia

Baker Tilly International has unveiled a fresh global branding, with the new visual identity to be officially launched at an event in China this week.

International accounting and advisory network Baker Tilly, one of the ten largest such networks in the world with over 33,000 professionals, has undergone a revamp, including a new logo, visual identity and tag-line: ‘Now, for tomorrow’. The new identity will be officially launched at a celebration in Beijing this coming Friday to coincide with the 30th anniversary of what is the network’s largest country member, counting 3,000 professionals in China alone.

Featuring sleeker lettering in lower-case black and white, with the former bird symbol set free in favour of an image inspired by organic growth patterns found in nature, the new logo and design is intended to convey agility and adaptability to unique client needs, as well as the international network’s cohesiveness (the space between ‘Baker’ and ‘Tilly’ has been removed) and its personal and approachable nature – signified by the lower case lettering.Baker Tilly unveils fresh global brandingAbove all, the brand overhaul has been made as an effort to strengthen and better unify Baker Tilly’s representation among its global member firms, with more than 70 already adopting the brand and the remainder across its 130 territories set to follow by the end of January. The move follows in the immediate footsteps of competitors HBL, which unveiled its new brand in Singapore last month, Crowe, which launched a new design and abbreviated name earlier this year, and RSM, which pursued a similar marketing strategy a few years ago.

Baker Tilly said the new brand positioning was developed following consultation with its member firms’ clients, partners and employees. “Our decision to make this change now is because over the last two decades the Baker Tilly network has continued to grow and evolve and this needs to be reflected in our branding,” said Baker Tilly International Chief Operating Office Ben Lloyd. “A consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets.”

In Asia, Baker Tilly has a presence in 21 countries: Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Macau, Malaysia, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

Profile

More news on

Asia-based BCG-backed tech fund B Capital raises a further $400 million

09 April 2019 Consultancy.asia

The BCG-backed B Capital Group has raised over $400 million in the first close of its second fund. Based in Singapore, B Capital has now raised $766 million across two funds.

Established by Facebook co-founder Eduardo Saverin and ex-BCG Senior Advisor Jav Ganguly in 2016 – and backed by Boston Consulting Group from the outset – the Singapore-based venture capital firm B Capital has according to a US Securities and Exchange Commission (SEC) filing secured $406.1 million in commitments at the first close of its second fund – adding to $360 million raised last year for its first fund.

Launched toward the end of March, the second B Capital Fund has so far attracted 62 investors, and although a final close date or target hasn’t been disclosed, an unnamed source told Forbes that the VC firm is looking to double the size of its first fund. Meanwhile, B Capital has already built up a portfolio of 19 start-ups, with a focus on technology in the healthcare, financial services, industrial logistics and consumer enablement segments, and a particular eye to the Southeast Asia and India markets.

“We continue to strive to be a launch pad for entrepreneurs across a wide range of verticals and seek to provide our portfolio companies with the necessary resources and access to some of the most important business leaders,” said Saverin, who moved to Singapore in 2009. “We are committed to helping the next generation of entrepreneurs deliver transformative technology to the world and are strategically positioned to disrupt the realm of venture investing.”Asia-based BCG-backed tech fund B Capital raises a further $400 million Anchored by BCG, and partnering with BCG’s Digital Venture’s incubation arm, B Capital styles itself as a bridge between the innovative tech start-up realm and leading global corporate incumbents – bolstered by BCG’s deep client network (some 1,800 globally according to the consulting firm) and domain expertise in the investment fund’s areas of focus. Further, B Capital and BCG work together to uncover the most promising areas of investment.

“We partnered with the Boston Consulting Group because of their unique insights into the industries that we invest in and their unparalleled access to the world’s leading corporations,” said B Capital’s Ganguly, who in addition to spending the past six years with BCG served as a senior vice president at Bain Capital during the prior six. Earlier, Ganguly spent three years as a senior manager at MBB rival McKinsey & Company.

“It is inspiring to be backed by investors who recognise that our combined extensive experience as entrepreneurs and business creators provides a unique and valuable perspective as to how we support and provide capital to our portfolio companies,” adds Ganguly. “Our first-hand experience building and scaling enduring businesses has allowed us to bridge an important gap connecting entrepreneurs in need of resources to scale their businesses with corporations seeking to innovate and leverage emerging technologies.”

With B Capital said to be aiming to invest $20 million in each portfolio company, including reserves for future growth funding, Southeast Asian and Indian investments to date include Singapore short-term financing match-making platform Capital Match, ASEAN last-mile logistics provider Ninja Van, Carro – a Singapore-based vehicle sales and subscription service, and India’s Mswipe, a mobile point-of-sales solution.

“Whether it is funding availability, stage, talent, institutions, or exits, the presence of such whitespaces in the ecosystem makes it equally challenging and rewarding for investors,” Saverin and Ganguly wrote of the gaps in the Southeast Asian and Indian investment space in a founding post on LinkedIn. “We are very excited and bullish in the long run because we see the opportunity to bridge that gap and make a positive impact in a community of two billion people.”