BrazilCapgemini forms integrated advisory, digital and creative business offering
Capgemini, the Paris-headquartered multinational professional services firm with operations in over 40 countries, has announced a new integrated offering combining its advisory, digital and creative businesses.
After beefing up its innovation, creative and design capacities in recent times through a series of agency acquisitions around the globe, including LiquidHub and Fahrenheit 212 of the US, along with creative design agencies Idean, Adaptive Lab of the UK and the earlier addition of Backelite, the multinational professional services giant Capgemini has now made the move to merge its consulting and creative divisions into a single brand: Capgemini Invent.
As one of the planet’s larger players in the industry, with around 200,000 employees generating revenues closing in on €13 billion worldwide, the new global business entity will blend strategy, technology, data science and creative design with a workforce of 6,000-plus operating from more than 30 offices and 10 creative studios across the globe. Currently, the firm has Asian offices in Singapore, Greater China, Japan, Malaysia, the Philippines and Vietnam.
“We have built Capgemini Invent to meet client demand for advanced digital services,” Capgemini Chairman and CEO Paul Hermelin said of the new enterprise. “This integrated global business line combines perfectly our specialist capabilities and expertise that are needed to design, create and trial new digital solutions and business models of the future, supported by the strengths of our broader business to implement them at speed and scale.”
Capgemini Invent will combine the firm’s existing technological and data expertise with its recent creative bolt-ons and a well-regarded and now retired Capgemini Consulting brand – which in Europe has consistently ranked as one of the leading strategy and management consultancies across numerous countries, including in the UK, Netherlands and home nation of France, where Capgemini Consulting was formally formed in 2004 following the approximately $11 billion acquisition of Ernst & Young’s entire consulting business back in 2002.
According to Cyril Garcia, the CEO of Capgemini Consulting who will now take on the Chief Executive Role for Capgemini Invent, the bold maneuver to augment and rebrand its consulting line into an integrated strategy, technology and creative offering follows from the current market evolution being driven by the rapidly emerging technologies of Industry 4.0 and the business imperative for digital transformation in the face of disruption across just about every major industry and sector.
“For businesses today, determining what’s next is a question that’s getting harder to answer and even harder to realise. Leading companies must be open to invention – a radical rethinking and redesign of their core business models – in order to find new sources of value and ensure survival,” Garcia said, noting that in the contemporary consulting realm, “It is not only advising clients on digital innovation and transformation, but is also designing, building, operating and transferring expertise to help them reinvent their core businesses, along with inventing and implementing truly new processes, products and services.”
Garcia adds that Capagemini Invent will also leverage the firm’s growing innovation ecosystem of partners and start-ups to further benefit digital projects. “Capgemini Invent offers a new model for digital transformation delivery… Working in close collaboration with our clients, Capgemini Invent applies a spirit of innovation to bring to life ‘what’s next’; orchestrating meaningful change across every facet of their business in an agile way to drive continuous growth.”
Recently, Capgemini appointed company veteran Aruna Jayanthi to lead its Asia Pacific business unit as a Managing Director for both the Asia Pacific and Latin America regions.
