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Three demographic trends set to reshape brand expectations
With the world moving to a digital-first approach and consumer expectations changing for good, the ‘experience economy’ has become epicentre of business and commercial strategies.
31 January 2022
Digital sales an opportunity for B2B players in Southeast Asia
Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Why APAC brands should build trust and how they can do it
Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
Companies should focus on ROX, contends latest PwC consumer survey
Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
Chinese cohort cracks brand worth of $1 trillion on global index
06 February 2019
Asia Pacific execs lead globe for use of customer experience technologies
A global survey of executives by strategy and management firm Bain has revealed Asia Pacific business operators to be well ahead in their adoption of customer experience tools.
30 August 2018
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