Brand management consultancy Lynxeye appoints new head of APAC

Global brand management consultancy Lynxeye has appointed media marketing veteran Lucien Harrington as Managing Director to lead its Asia Pacific practice.

With senior marketing executive roles for media giants Walt Disney, Fox and Time Warner under his belt, and previous regional clients ranging from Alibaba and Bentley to MGM and Nespresso as the Managing Director for FutureBrand in Greater China and Southeast Asia, Harrington will bring over 20 years of enviable international experience to his new role as Asia Pacific Managing Director for global brand management firm Lynxeye.

Founded in 1999, and with offices currently in London, Stockholm and Singapore, the Swedish-born Lynxeye too has an impressive roster of clients to its name, helping well-known global brands such as Unilever, Volvo, Absolut and Spotify with their growth strategies across North America, Europe and the Asia Pacific – the latter market of which Harrington will be now be tasked with driving for Lynxeye itself.

“As specialists in brand management, we understand how to make brands the spearheads of future growth in volatile market landscapes,” Lynxeye’s CEO and co-founder Christian Ihre said. “Lucien’s extensive marketing experience and business acumen honed across Europe and Asia in both client and agency roles have given him a unique perspective and an ability to deliver solutions that are both innovative, enduring and commercially actionable.”Harrington’s extensive marketing experience across 30 countries includes an 11-year stint dating back to 1995 with Walt Disney Europe & Asia Pacific as Vice President of Marketing, followed by a five-year term as Vice President – Marketing, Branding & Communications for Time Warner subsidiary Turner Entertainment in the Asia Pacific. Since then, Harrington held the MD role with global branding consultancy FutureBrand, and subsequently served as Senior Vice President for Fox Networks for Asia Pacific and the Middle East.

Harrington said in response to his new appointment; “Innovation performance is something that over 90% of CEO’s have identified as an area where their business underperforms while also identifying it as one of the most important in successfully navigating their business into the future… This is just one of the competencies in which Lynxeye excel, they have already had a major impact on many companies who have redefined their industries. I am genuinely excited to have the opportunity to create similar success for brands and companies across Asia Pacific.”

Johan Ekelin, Lynxeye’s fellow co-founder added; “Our Swedish heritage taps into a spirit of innovation and stylish streamlined solutions that have given us a unique vantage point gained from transforming companies in what is often voted the world’s most innovative economy. As a passionate evangelist about branding in Asia, Lucien has the knowledge, experience and relationships that will allow brands across Asia to tap into this expertise as they seek growth opportunities at home and abroad.”