Simon-Kucher strengthens digital and customer practice with Eugene Macey
Simon-Kucher, a global commercial growth and pricing consultancy, has strengthened its senior team in Asia-Pacific with Eugene Macey.
Appointed a partner in the Singapore office, Macey will lead the firm’s digital and customer practice (‘Elevate’) across the Asia-Pacific region, with a focus on the Financial Services and Consumer industry verticals.
Macey brings more than two decades of experience advising organizations across Asia-Pacific on customer-centric transformation and digital enablement. He specializes in identifying and sizing growth opportunities, redesigning end-to-end customer and ecosystem experiences, transforming marketing, sales, and service functions; and digitizing operating models of commercial units.
He has particular depth in the financial services and retail sectors, complemented by broad cross-industry experience spanning telecommunications, utilities, government, and pharmaceuticals.
Prior to joining Simon-Kucher, Macey spent two decades at PwC, holding senior leadership roles across both the APAC region and globally. He helped establish and lead the Front Office Transformation business unit across the region, led large-scale customer and digital transformation programs for some of the most iconic global and regional brands; and was also the APAC lead client partner for some of the firm’s key accounts within financial services and consumer goods.
Commenting on his move, Macey said: “Simon-Kucher’s strong focus on innovative value creation and commercial impact deeply resonates with me. I am excited to lead the Elevate practice across APAC and support our clients in reimagining customer experiences, advancing their digital, data, and AI capabilities; and delivering sustainable results in an increasingly complex environment.”
Jan Weiser, Co-Managing Partner for APAC at Simon-Kucher, stated: “Eugene’s appointment significantly strengthens our digital and customer capabilities across APAC,” said. “His deep expertise in enterprise digital transformation and innovative customer value proposition design will help our clients accelerate performance through digitally enabled, customer-centric strategies.”
“His proven ability to build high-performing teams and cultivate trusted executive relationships makes him a tremendous addition to our leadership team.”
