Elemental Concept appoints Chris Mitchell as Managing Director for Asia-Pacific

Elemental Concept has appointed Chris Mitchell as Managing Director of its Asia-Pacific business unit.

Based in Singapore, Chris Mitchell brings over 15 years of experience in digital and technology transformation, business transformation, and tech-led innovation to the firm. He has gained expertise in financial services, insurance, retail, consumer goods, technology, health care, and pharmaceuticals.

Headquartered in London, Elemental Concept has a team of around 120 people working from offices in the United Kingdom, India, Singapore, and New Zealand – the latter added to its footprint following last month’s acquisition of Purple Shirt.

“I’m excited to join Elemental Concept to help scale our Asia-Pacific presence,” said Mitchell. “Our goal is to help clients accelerate digital transformation and product innovation in one of the world’s fastest-growing regions. This marks the start of a bold new chapter for Elemental Concept in Asia-Pacific.”

“With the addition of Purple Shirt’s strategy and design expertise, we can now offer clients a seamless blend of IT services, digital innovation, and customer experience design. We’ll help both enterprises and startups scale with confidence across this dynamic region,” he continued.

Bimal Shah, CEO of Elemental Concept said: “Chris brings exactly what we need to unlock the massive opportunity in Asia-Pacific – a proven track record of delivering measurable transformation outcomes for enterprise clients. His ability to bridge the gap between technology innovation and commercial impact will establish Elemental Concept as the go-to partner for digital transformation across Singapore, Australia, New Zealand and beyond.”