Verian appoints Denise Ong to APAC Lead of Behavioural Design practice

Global research and communications consultancy Verian has promoted Denise Ong to APAC Lead of its Behavioural Design practice.

In this regional role, Denise Ong will focus on expanding the practice across the Asia Pacific region, with a particular focus on Southeast Asia and Australia and New Zealand market.

Denise currently leads the Behavioural Design practice in Singapore, where she led the team through a period of strong growth. The practice supports government agencies across domains including health, workforce development, civic engagement, defence, and digital transformation – using behavioural insights and human-centred design to improve policies and public services.

“I’m really excited to grow our Behavioural Design offer across new markets, clients and challenges – and to collaborate closely with our teams in the region. We’ve learned a lot through building the offer in Singapore, and I’m looking forward to continuing to test, adapt and evolve the offer in ways that make sense for the problems and people on the ground”, said Denise.

With a background in public health and a career spanning the UK, US, Hong Kong, and Singapore, Denise has extensive expertise in designing behaviourally-informed interventions that drive social change, transform public services, and help governments build stronger, more trusted relationships with citizens. She has been with Verian and its predecessor Kantar Public since 2017.

Commenting on the appointment, Verian’s Asia-Pacific CEO Gavin Bain said: “The approach that Denise and her team have built has delivered some incredible outcomes for our clients, and with recent wins in Australia and New Zealand using behavioural design methodologies, we’re excited about this expansion – especially as governments across the region increasingly prioritise citizen participation, collaboration, and stronger public trust.”