Sia Partners launches office in Shanghai, 2nd in Greater China

Global management and digital consulting firm Sia Partners has launched a new office in Shanghai, which becomes its seventh location in Asia.

The move marks Sia Partners’ expansion into China's mainland, having already been active in Hong Kong since 2008. The consulting firm currently has over 60 consultants in Hong Kong, with the new Shanghai hub aimed at lifting its team serving the Greater China region to above the 100-mark in the coming two years.

“Expanding into Shanghai to be closer to our clients in mainland China was a logical next step,” said Vincent Kasbi, Managing Partner of Asia at Sia Partners.

Kasbi said that the new hub will serve both international clients developing their presence in the Chinese market, as well as Chinese corporations operating internationally or looking to expand globally.

“We believe there are many opportunities to seize in Shanghai and we are well positioned to support our clients both inbound for international clients in the Chinese market, but also outbound to support Chinese firms in their international development in Asia, the Middle East, Europe and North America.”

Headquartered in Paris, Sia Partners has over 2,800 consultants in 50 offices across 20 countries worldwide. Its Asia presence also includes offices in Hong Kong (since 2008), Singapore (established in 2011), Japan (2014), Australia (2022), and India (2024).

On the plans for the growth trajectory in Shanghai, Kasbi said, “We are planning to hire 20 people this year and grow the business by double digits over the next years. Our initial priority sectors will be luxury, lifestyle, and financial services, as we build our offerings.”

Leading the Shanghai office is Enjoyce Zhu, who has been hired externally and brings 20 years of digital transformation experience to the firm. “I’m excited to join Sia Partners to tap the potential of China market. I believe that after two decades of disruptive local digitalization initiative that probably outpaced the rest of the world, the market is now cooling down and geared towards a more sustainable way of digital transformation.”