Michael Rinaman new leader of Sandpiper's Strategy practice

International communications and public affairs consultancy Sandpiper has appointed Michael Rinaman as Managing Director of its Strategy practice.

Based in Hong Kong, Michael Rinaman will lead the development and growth of the Strategy practice globally, while integrating its services with the firm’s Digital Communications and Research & Insights offerings.

Rinaman brings extensive experience advising companies on reputation strategy using data-driven planning approaches across corporate communications, consumer communications, internal communications, and crisis & issues management.

His experience covers a diverse range of sectors including healthcare, technology, financial services, energy, consumer brands, and government.

Rinaman joins Sandpiper from FleishmanHillard where he was Managing Director in the Research & Analytics practice, and led the firm’s impact measurement offering globally.

Commenting on the appointment, Emma Smith, Chief Executive Officer of Sandpiper, said: “Michael’s embrace of communications innovation and vast experience across the region and globally will make him an indispensable asset to our clients.”

“As reputation and communications strategy evolves, Sandpiper is continually investing to help our clients navigate change. The growth of our Strategy practice will complement both our expanding Digital Communications and Research & Insights offerings, while also feeding into more impactful work for our clients across all capabilities.”

“I am excited to join a team of such talented consultants, advisors, and communicators,” said Rinaman.

Sandpiper has offices in Asia Pacific and the Middle East. The firm has since its inception in 2019 won multiple awards for its client impact and growth.