Accenture Song bolsters Indonesian business with Jixie

In its second acquisition this quarter, Accenture Song has purchased media technology company Jixie.

Headquartered in Singapore, but focused on servicing clients in Indonesia, Jixie offers its clients a suite of monetization and marketing growth tools. Its platform is an advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions.

With Jixie’s platform, publishers can access monetization tools, such as header-bidding solutions and performance marketing, to improve advertising returns. Brand owners meanwhile can leverage the platform to significantly increase campaign clickthrough and conversation rates while enriching customer data.

Jayant Bhargava, Country Managing Director for Indonesia at Accenture, said: “The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model. Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts.”

“This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”

Joseph Tan, Indonesia lead for Accenture Song, added: “Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience. This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth.”

The deal comes hot on the heels of the acquisition of Bangkok-based Rabbit’s Tale, which joined Accenture Song last month. Notable previous acquisitions include Romp (2022) and Entropia (2021) in Southeast Asia, and ConcentricLife, Fiftyfive5 and The Stable globally.

Terms of the transaction have not been disclosed by Accenture nor Jixie.

Commenting on the joining of forces with the world’s largest advertising and marketing technology business, Jixie co-founder and managing director Vincent Martin said: “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns. The next step for us is scale. We’re thrilled to be joining Accenture.”