Healthcare communications consultancy Sandpiper Health launches

01 March 2022 2 min. read
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Three months after acquiring North Head, Sandpiper has bundled the firm’s healthcare practice with its own industry team to launch Sandpiper Health, a new subsidiary with around 30 consultants based across China, Hong Kong, Singapore, and Australia.

The new subsidiary will offer Sandpiper’s traditional suite of services – strategic communications, patient advocacy, internal communications and public affairs – with a focus on healthcare, at a time when the industry is facing major disruption and change.

“With our recent acquisition of North Head, who has the largest and most experienced healthcare public affairs and communications team in mainland China, the timing is right to launch Sandpiper Health as a dedicated specialist consultancy,” said Emma Smith, the chief executive officer of Sandpiper.

Healthcare communications consultancy Sandpiper Health launches

According to the chief executive, with a team of 30 professionals dedicated to the sector, “Sandpiper Health will be among the largest healthcare communication consultancies in the region.” Its client list includes many of the world’s largest pharmaceutical companies, as well as medical device manufacturers, health insurers, health services groups, telemedicine start-ups, and industry associations.

Sandpiper Health will be led by Directors Saskia Kendall and Sarada Chellam (based in Singapore) and Robert Magyar (based in Beijing, China).

Commenting on the launch, Magyar said: “Growing affluence, aging populations, digital transformation, and most acutely the Covid-19 pandemic continue to create complex environments that governments and healthcare companies must navigate in China and across the region. Sandpiper Health has the local expertise and experience to help our clients understand patients, caregivers, and policymakers’ priorities and to align their businesses for growth.”

Chellam, who is also General Manager of the Singapore office, added: “Improving the quality of healthcare in Asia Pacific is a central priority for people and governments in the region, a trend that has been exacerbated by the pandemic.”

“It is important in this environment that healthcare companies work with other stakeholders to provide solutions to the challenges faced and develop programmes that can help people better manage their health.”