Accenture acquires Japanese commerce agency Tambourine

In its third deal in Japan this year, Accenture has acquired Tambourine, an e-commerce customer experience agency that will become part of Accenture Interactive.

Founded in 2015, Tambourine specialises in building and delivering commerce services on the Salesforce platform. The firm’s 70-plus professionals help customers with experience design and engineering, the development of web services and applications, and offer consultancy services to optimise customer touchpoints.

“The combination of Tambourine and Accenture Interactive will further enhance our ability to leverage creativity, technology and deep human insights to accelerate the growth of our clients,” said Flaviano Faleiro, Accenture Interactive’s president for Growth Markets (which includes Japan).

“By weaving in Tambourine’s unique offerings into Accenture’s, we bolster our customer experience offerings,” added Atsushi Egawa, market unit lead for Accenture in Japan.

The move sees Accenture ramp up its capabilities in one of the hottest segments in professional services. Digital commerce in Japan is – according to one estimate – expected to grow by 10.5% in 2021 to reach $217 billion in sales. “This acceleration offers growth prospects and is pushing brands to rethink effective customer connection,” said Faleiro.

“Tambourine is founded on the premise of achieving excellent outcomes as a team,” said Tatsuya Nakao, CEO of Tambourine. “Now, as part of Accenture, we look forward to extending our digital commerce expertise across the entire customer experience and work closely together to create deep impact for our clients.”

Terms of the transaction were not disclosed. Completion of the deal is subject to customary closing conditions.

Earlier this year, Accenture Japan acquired the engineering solutions business of Japanese company DI Square (around 70 employees) and Businet System (40 professionals).