Franchise consultants FranGlobal set up a new branch in Bangladesh

15 February 2018 2 min. read

The international market-entry specialist FranGlobal has expanded its operations in Asia with a new offering in Bangladesh, aiming to hit the local market with 50 global brands in the coming two years.

Singapore-based brand and franchise consulting firm FranGlobal has announced a fresh foray into the developing Asian market with the commencement of operations in Dhaka. The company, which currently works in India, Singapore, Australia, Canada, and the UK among other locations, will provide services for both foreign and local organisations.

As the international arm of India Franchise, FranGlobal offers potential and existing franchises consulting and brokerage services across a range of market-entry and expansion considerations, including legalities, leasing and licensing, analysis and strategy, partnerships, conversions and acquisitions, and implementation, set-up and personnel advice, working with businesses across numerous sectors such as food & beverage, retail, fashion, auto, education, beauty and health.

With a clientele-base of top-tier international names such as KFC, McDonalds, Baskin Robbins, PepsiCo, Benetton, Robert Cavalli and Levi, the new FranGlobal Bangladesh operations will offer services to both smooth the transition for international brands seeking to enter the burgeoning Bangladeshi landscape as well as provide advice for local companies looking to expand beyond the country’s borders.Franchise consultants FranGlobal set up a new branch in BangladeshThe company has stated that it has already entered into dialogue with hundreds of global companies considering a move into Bangladesh, and considers it the opportune time to set up shop, especially with regard to the nation’s economic outlook. Citing a study by Big Four professional services firm PwC, Franchise India Chairman, Gaurav Marya, said; “Bangladesh is poised to be among the top three fastest growing economies of the world by 2030.”

Marya continued; “The country is home to thousands of businesses and has emerged as one of the largest concentrations of multinational companies in South Asia… Foreign franchisees are doing impressively well in Bangladesh. In fact, the world's biggest brands are flourishing at a more accelerated pace internationally than at home.” A statement from the consulting firm said that it aims to bring 50 brands to Bangladesh next year, with the expectation of 2,500 newly created local jobs. 

The firm also noted that there were a number of local brands which wished to expand their business overseas through franchising. Ekansh Kumar, an assistant manager of marketing and communications with Franchise India, said; “FranGlobal will also take initiative to help Bangladeshi brands expand globally. The company provides the entrepreneurs with the whole ecosystem to help brands expand in other cities and even in different countries.”