Natalie Siu leaves FTI Consulting to join Sandpiper

Natalie Siu, a Senior Director at FTI Consulting, has departed the global management consulting firm to join Sandpiper Communications as Head of its Hong Kong office. 

“I am excited to join Sandpiper’s team which brings together senior advisory with strong capabilities in research and integrated communications delivery. I look forward to working with our teams in Hong Kong and across Asia Pacific to help clients navigate the complex communication challenges they face,” said Siu.

Sandpiper Communications is an advisory firm that helps clients with public relations, communications and data-driven insights. The nearly 30-strong professional services firm is headquartered in Hong Kong, and has further offices in Singapore, Shanghai and Sydney. 

Siu previously worked in the Strategic Communications division of FTI Consulting for 1,5 years, and before that, she worked for two communications agencies – Kreab and Edelman – and held two roles at the other side of the table, at insurance companies AIA and Zurich Insurance. 

“Natalie’s deep knowledge of the Greater China market and her international outlook, makes her ideally placed to advise our clients on strategies to inform audiences, create conversations and shape debates in our turbulent times,” said Emma Smith, Chief Executive Officer of Sandpiper Communications. 

Leading the firm’s Hong Kong operations, spanning business development, client relations, project delivery and internal development, Siu will work closely with Emma Smith and Sandpiper’s Chief Operating Officer Kelly Johnston. 

She will also deliver client work – Siu specialises in corporate reputation management, with experience advising international and local clients on corporate profile raising, stakeholder engagement, financial communications, and crisis and issues management across Greater China, Southeast Asia and Japan. 

Earlier this month, Sandpiper added Jean Angus and Anu Noto-Menon to its team in Singapore.