delaware extends Aprimo partnership to cover Southeast Asia

Global IT services firm delaware has extended its existing partnership with Aprimo to now also cover Southeast Asia.

The upgraded mandate sees delaware bring Aprimo’s suite of solutions and services to its clients in Singapore, Philippines, Malaysia and Indonesia, said Christophe Derdeyn, a partner at delaware in Singapore. 

Globally, the two companies have been working together for a number of years, centred around a joint go-to-market and implementation offerings. Aprimo provides companies with a marketing operations platform that helps them create, manage and distribute marketing assets in a largely automated way. According to independent research firm Forrester, Aprimo is one of the globe’s leaders in the marketing asset and resource management space. 

Headquartered in Belgium, and with 23 further offices in 10+ countries, delaware is a global IT consultancy that helps clients design and implement technology, including Aprimo’s solutions. Despite being smaller than other Aprimo partners, including the likes of giants Accenture, Cognizant and KPMG, delaware has managed to position itself as a frontrunner in the field – last year delaware fended off fierce competition to scoop the Aprimo Alliance Partner of the Year Award.

With demand for marketing automation on a continued growth trajectory in Asia-Pacific – 79% of marketers in the region are expected to continue to invest in marketing technology in 2020 despite the Covid-19 backlash – it was a “natural step” for delaware to bring the global offering into the region, said Derdeyn.

“Companies are looking to further optimise production, distribution, and control of their digital assets, something delaware has successfully offered with Aprimo solutions in Europe and USA and now will also offer to companies in this region,” he remarked. 

Combined, the two companies will offer propositions and support around marketing strategy & planning; content & digital asset management; experience management; and work management, as part of broader marketing transformation programmes.

This will help clients “increase time to market by reducing the time to create content and campaigns” and “get more out of their external agencies through better insights in spending and content consumption”, while helping them reduce overall (digital) marketing spend, said Derdeyn.

Ian Jarvis, Aprimo General Manager of APAC and EMEAI at Aprimo, added, “The combination of Aprimo and delaware solves the organisation’s challenges of scaling the customer experience by reducing new content spend and time invested, optimising resources to reduce bottlenecks, and providing accurate insights to make future investment decisions.”