Zeno strengthens APAC data analytics offering with regional appointments

Integrated communications agency Zeno Group has strengthened its Asia Pacific data analytics offering with the dual appointments of Sabrina Quek and Gaurav Poola in Singapore. In addition, Reena Sharma has been promoted in India. 

Zeno Group, a global, integrated communications agency operating across Asia, Europe and the Americas, has strengthened its regional Asia Pacific data analytics expertise with two new appointments in Singapore; Sabrina Quek as Digital Director and Gaurav Poola to head up Zeno’s Digital Analytic and Performance Hub. The pair will report to Zeno Singapore Managing Director Allanjit Singh.

Starting out at a systems engineer at IT services and consulting giant Infosys (following which he gained a MSc. in Smart Product Design at Singapore’s Nanyang Technological University), Poola then spent time at as a digital analyst and developer at Decision Science before joining digital marketing agency POSSIBLE. He now succeeds Quek as Zeno Head of Digital Analytics and Performance Hub.

Quek meanwhile moves into the role of Digital Director, having first joined Zeno at the beginning of 2018, also from POSSIBLE, where she was head of analytics. She altogether brings more than a decade of digital strategy and analytics experience to the position, including stints at IBM, Sephora Digital SEA, and an earlier role at Decision Science, where she served as the agency’s Lead Digital Analyst.

“We continue to focus on achieving tangible business impact for our clients, using predictive analytics to drive performance across the earned, owned and paid media channels. The promotions of Sabrina and Gaurav will ensure Zeno continues to deliver work that matters and help clients disrupt the status quo,” said Paul Mottram, who recently took over as Zeno’s Regional President for APAC.

Meanwhile, further afield in APAC, Zeno has also named Reena Sharma as Vice President, Head of Zeno Group Delhi and Corporate and Crisis Communications. Sharma has more than a decade and a half of professional experience, and in her new role will be responsible for day-to-day operations of the Delhi office, as well as heading the firm’s Corporate and Crisis Communications practice in India.

Founded in 1998 by Daniel J. Edelman, Zeno Group has in addition to its Singapore and Indian branches since added Asia Pacific outlets in Kuala Lumpur, Hong Kong, Beijing, Shanghai, Ho Chi Minh City, Jakarta, and Sydney. Focused on public relations, the firm offers integrated services in strategic planning and data-driven performance communications combined with creative content production.