LanciaConsult makes two key appointments in ongoing expansion drive

07 April 2020 Consultancy.asia

Management and technology consultancy LanciaConsult has made two experienced leadership appointments in line with its ongoing expansion: Simon Williams and Nic Norman-Smith.

As the firm continues on its path of global expansion, Singapore-headquartered management and technology consultancy LanciaConsult has made two key appointments to its leadership team. Simon Williams, a founder of The DMW Group, has replaced longstanding advisor Nic Norman-Smith as a non-executive director on the consultancy’s supervisory board, while Norman-Smith in turn joins the executive team as the Lancia’s new commercial managing director.

An experienced board director and entrepreneur, Williams thirty years ago co-founded IT advisory The DMW Group following an early career stint with Andersen Consulting. At DMW, Williams served as a director and government practice leader, and has since gone on to establish Peakflow.Zone – where he coaches people with high potential using the science of human performance. He is also a non-executive advisor to a number of other companies.

“We are thrilled to add someone of Simon’s stature and experience to our board,” said LanciaConsult co-founder and group managing director Jeff Cronkshaw, who established the consultancy in 2012 after an eight-year stint with Accenture in Singapore and the UK. “He has a proven track record in the consulting industry and more broadly as an entrepreneur and leader. The timing is perfect, as Simon’s counsel will help accelerate Lancia’s expansion plans.”

Simon Williams and Nic Norman-SmithMeanwhile, Norman-Smith has served as an advisor and non-executive director on Lancia’s supervisory board for the past seven years, while also acting as the chief investment officer at Johannesburg-headquartered investment firm Lentus Asset Management, where as a director he played a key role in growing the business from its start-up phase to a mature financial services provider. Earlier he spent time with Accenture’s strategy consulting practice in Europe.

In his new role as commercial managing director, Norman-Smith will oversee various aspects of Lancia’s rapidly expanding commercial activities across Europe, Asia and the US (founded in Singapore, the firm has since added outlets in London, Hamburg, Edinburgh, Bristol and Hong Kong). As part of this remit, Norman-Smith has been tasked with building industry partnerships and will be responsible for shaping the company’s strategic growth and acquisition strategy.

“We’re delighted to welcome Nic on a full-time basis. His deep knowledge of our business, coupled with his investment industry experience, is going to complement the skillsets within our existing management team. The addition will be hugely beneficial as we continue to enhance our client offerings through organic growth, partnerships and acquisitions,” said Cronkshaw, who oversees a team with deep capabilities in consulting, technology, delivery and digital marketing.


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