Accenture launches NewsPage update for Asia Pacific market

Professional services firm Accenture has selected SAP Cloud Platform for its latest NewsPage update, which acts as an integrated distributor management and sales automation system.

Accenture has launched the latest generation of its NewsPage platform for the Asia Pacific, which is described as an integrated distributor management and sales automation system that helps consumer products companies better manage traditional trade channels, promotions, and sales processes. The fresh edition, NewsPage 9, has been built on SAP Cloud Platform and the SAP HANA service.

“Accenture NewsPage 9 will create a single source of customer data, with machine learning and microservices that power real-time sales execution,” said Accenture’s Fabio Vacirca. “Our collaboration can better enable consumer products companies to capture new consumption in untapped traditional trade as well as complex, multi-layer supply chains, ultimately gaining revenue and profitability.”

According to the firm, its NewsPage solution already has over 160,000 users serving more than 5,000 distributors and three million retail outlets across 60 countries – yet it points to Asia, the global driver for ecommerce and most mobile region in the world, as still having in excess of 25 million under-served retail outlets. This represents a huge opportunity for the region’s consumer products companies says Accenture.

Targeting companies in fast-growth markets such as ASEAN and China, NewsPage9 offers distribution management, sales force automation, and merchandising capabilities – and in covering the complete down-stream supply chain including secondary sales data will allow companies to improve their view of demand signals and streamline inventory and sales processes to enhance productivity and plan for growth.

Developed in the APAC region and to be distributed globally, NewsPage9 has been built on SAP Cloud Platform and the SAP HANA service, with Accenture taking advantage of the SAP PartnerEdge - Build engagement model, through which solution providers and software vendors can quickly design, develop, integrate and commercialise their applications under a single, comprehensive partner programme.

“With next-generation route-to-market capabilities like Accenture NewsPage 9 that are built using SAP technologies, we are jointly helping our customers win the front office by connecting the demand chain to the supply chain and enabling every part of the business to serve and retain their consumers,” said SAP’s Singapore-based Asia Pacific and Japan president Scott Russell, who kicked off his career with PwC.

Vacirca, who as a senior managing director leads Accenture’s Products operating unit for the Asia Pacific, Middle East and Africa (also out of Singapore), and previously headed the professional services giant’s global consumer goods and services practice, added that; “Accenture is committed to building solutions that help our clients drive greater efficiency and effectiveness through intelligence and integration.”