OC&C Strategy forms strategic partnership with India's RedSeer

30 September 2019 Consultancy.asia 3 min. read

International boutique advisory OC&C Strategy Consultants has partnered with India-based management consultancy RedSeer, the latter which has an office in Singapore.

With existing offices in Hong Kong and Shanghai, international advisory OC&C Strategy Consultants has extended its Asia reach via a strategic hook-up with India-headquartered independent management consultancy RedSeer, which in addition to its local outlets has further offices in Singapore and Dubai. OC&C meanwhile has 12 offices across four continents, extending the coverage of both firms for the benefit of inbound and outbound clients.

“OC&C works with some of the largest global brands and has deep expertise in international issues, whereas RedSeer boasts emerging and established Indian brands among its client roster – many of whom are planning on international expansion,” commented OC&C’s International Managing Partner James George, who described the coming together of OC&C and RedSeer – both particularly focused on consumer facing industries – as a “real meeting of the minds.”

OC&C Strategy forms strategic partnership with India's RedSeer

Alongside media, communications & technology, industrial products and services, and the private equity sector as one of its four main areas of focus, OC&C Strategy ranks among the leading consultancies worldwide for its retail and consumer goods practice, while the majority of RedSeer’s more than 2,000 engagements since the firm’s founding have been delivered for clients in the consumer goods & retail, online and e-commerce, and private equity sectors.

The new partnership will now see OC&C and RedSeer work exclusively with each other across their respective markets. George, who headed the firm’s UK Consumer practice before his elevation in 2017, continued; “The OC&C – RedSeer strategic partnership will allow us to provide more rounded services to our clients, be it advising Indian brands on planning for international expansion or global businesses on penetrating the dynamic and rapidly growing Indian market.”

RedSeer CEO and founder Anil Kumar, who established the firm in 2009, said of the collaboration; “I’m thrilled to lead RedSeer into a new era with our strategic partnership with OC&C. Close collaboration between the two firms will provide us with invaluable access to some of the industry’s best thinking, from which we can develop a deeper bench of sector and topic expertise that enhances our ability to serve Indian clients on international mandates.”

The deal between OC&C and RedSeer follows closely on the heels of a similarly-motivated agreement made in Europe, where in July the Italian consumer and luxury goods-focused management consultancy Long Term Partners (LTP) merged with OC&C, allowing both firms to leverage a local and international footprint and market expertise for the benefit of inbound and outbound luxury clients.