FTI boosts strategic communications segment in Asia with senior hires

13 June 2019 Consultancy.asia 3 min. read
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FTI Consulting has further boosted its regional leadership stocks in its strategic communications segment with the appointment of Joanne Wong as a Senior Managing Director in Hong Kong.

Following a near double-digit first-quarter jump in its strategic communications division revenues worldwide (on the back of a 6.7 percent gain last year), global advisory FTI Consulting continues its push for the segment in the Asia Pacific – adding Joanne Wong as a Senior Managing Director to a list of recent regional leadership appointments. To be based out of Hong Kong, Wong brings more than two decades of consultancy experience to the role.

An international relations graduate of the University of Toronto, Wong joins FTI after almost 19 years at Omnicom-owned public relations and marketing agency FleishmanHillard, where prior to crossing she served as a managing director overseeing operations and client delivery in Hong Kong, China, Korea, and Japan while heading up the firm’s business development for APAC. Earlier, she spent three years at public relations consultancy Lee Wolter.

“As international companies continue to expand their presence in the region particularly in North Asia, and as Asia-originated ambitious brands increasingly look beyond their home turfs, I’m excited to join FTI Consulting to bring a truly unique, differentiated and holistic suite of services to bear for our clients,” Wong said, commenting on new appointment. 

Joanne Wong, Senior Managing Director - FTI Consulting

Over the course of her career, the multilingual Wong has gained extensive experience in areas such as corporate reputation management, issue and crisis response, public affairs and government relations, market access, cross-border strategies, change management, and branding and marketing communications, having developed deep expertise in the healthcare, energy, retail and consumer, financial services, TMT, and industrials sectors among others.

“Joanne has an impressive track record of advising multinational clients that face complex communications challenges in highly scrutinised industries across a number of different geographies,” said Paul Downie, FTI Consulting’s APAC chairman for strategic communications. “She will be an excellent addition to our senior leadership team as we continue to strengthen our offering and build our business across Asia.”

Despite losing managing director Nan Dong to Hill + Knowlton in September, Wong’s addition in Hong Kong continues a recent period of strengthening for FTI in its communications consulting practice across the region – following the appointments of Romain Caillaud, Mae Mei, and Natalie Siu as senior directors in respectively Tokyo, Shanghai, and Hong Kong. Mona Mohan was also added as a senior director in India.

“The appointments of Joanne, Mae, Natalie, Romain and Mona further enhance FTI Consulting’s ability to ensure gold-standard communications counsel,” said Mark McCall, Global Strategic Communications Segment Leader. “These additions further cement FTI Consulting’s unique position to provide integrated localised perspective that clients need, particularly in cross-border transactions, crises, capital raising and litigation matters.”