BrazilHenrik Naujoks brought in to head Bain's APAC financial services practice
The Asia Pacific practice of Bain & Company has brought in global insurance head Henrik Naujoks to lead its regional financial services practice from Hong Kong.
Global business and management firm Bain & Company has appointed a new Asia Pacific head of Financial Services; company veteran and current head of the firm’s global insurance practice, Henrik Naujoks – in a move Bain describes as a continued investment into its Asia Pacific financial services practice due to increasing regional demand. Naujoks will assume the role from the start of next month.
“It’s extremely exciting to have Henrik take on this role, as the financial service industry and especially the insurance sector continues to be a key practice area for Bain and we are seeing a huge surge in demand as deregulation, digital and other factors are offering up vast opportunities for players across the region,” said Edmund Lin, Head of Global Financial Services at Bain.
A partner in Bain’s Zurich office in Switzerland, and leader of the firm’s financial services practice for Europe, the Middle East and Africa (EMEA), Naujoks, while continuing to lead the firm’s global insurance practice, will now relocate to Hong Kong to help drive Bain’s financial services growth in the Asia Pacific region, responsible for overseeing strategy, talent and operations within the practice. 
“Henrik has a deep and broad knowledge of the financial services industry,” said Bain’s Asia Pacific Managing Partner, Satish Shankar, who was appointed to the position in March. “His experience will further strengthen our regional presence and allow us to continue growing in the region, by partnering with our clients to help them adapt to the ever evolving financial services landscape.”
Naujoks has amassed more than 25 years of management consulting experience, joining Bain in 1993 after earning his doctorate in economics at the University of St. Gallen. While his strategy, operational improvement and organisational expertise spans a number of industries, Naujoks has for the past two decades focused on the insurance and banking sectors. In addition, Naujoks holds expertise in digitalisation.
“I am thrilled to be in Hong Kong and to have an opportunity to work with the incredible teams across the very dynamic and innovative Asia Pacific region,” said Naujoks, who joins Southeast Asia Managing Partner Jean-Pierre Felenbok as another recent key regional appointment from Western Europe. “The rules of engagement for the insurance industry in Asia Pacific are rapidly changing, and I’m eager to help our clients here win in this new environment.”
Naujoks also adds to the list of current and former Bain’ World Economic Forum Young Global Leader representatives in the region (with Sydney-based partner and Australia healthcare practice leader Lucy d’Arville selected to the prestigious community this year) – Naujoks having been named in 2007. In addition, Naujoks, who actively involved in social impact initiatives, serves as an advisor to a number of organisations, including the UNHCR and Medair.
