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skimgroup.com
SKIM |
Global news | Pricing
An overview of SKIM global news:
Consulting industry
Expertise
Marketing
1
Pricing
3
Sales
1
Industry
Retail
1
Themes
Global news
10
United Kingdom
SKIM leaders on why brand equity and pricing power are two sides of the same coin
The brands with the strongest margins don’t just optimize price. They earn it.
24 March 2026
United States
Strategic defenses against trade-down behavior from consumers
In an environment of tighter wallets, many consumers are trading down in their purchases – putting pressure on businesses as customers shift to lower-priced competitors.
06 January 2026
United Kingdom
Promotions could bring in new generation of shoppers for quality brands
A new study from SKIM has shown that consumers are altering their spending habits, around key economic and social trends.
19 August 2025
More SKIM news
The grey market: What brands can do to safeguard customer loyalty
The unauthorized sale of genuine products online, known as the grey market, is increasingly attracting consumers with discounted prices and fast delivery.
03 April 2025
Takami works with SKIM on optimizing subscription model for skincare products
When Takami embarked on the ambition to give its own subscription model a face-lift, the Japanese skincare brand tapped international marketing consultancy firm SKIM for guidance.
17 March 2025
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