Simon-Kucher | Global news | Marketing

An overview of Simon-Kucher global news:

United States

Simon-Kucher announces brand refresh, 21% growth in 2022 Simon-Kucher, a global sales and marketing consultancy, announced a new brand identity and reported 21% growth to reach €534.9 million ($563.2 million) in revenue in 2022.
27 February 2023
Europe

4 ways how AI can boost the top line of fashion and luxury brands A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
United Kingdom

Customer ratings now more influential than product brands Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
United States

Simon-Kucher founder Hermann Simon releases book on price management Available now in the US, Price Management: Strategy, Analysis, Decision, Implementation is Hermann Simon’s 14th book on pricing – and his second co-authored with Martin Fassnacht, a professor at the
26 February 2019
United States

Simon-Kucher helps Uber roll out loyalty rewards program Bonn, Germany–based management consultancy Simon Kucher collaborated with Uber to develop the ridesharing behemoth’s customer loyalty rewards program, which launched last month.
17 December 2018
United Kingdom

Pressure on prices is on the rise, innovation and value pricing key Under current economic and market trends, 83% of companies suffer from increasing price pressure and margin erosion.
29 September 2016

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