PwC | Research | Marketing

An overview of PwC research in Asia on Marketing:

Companies should focus on ROX, contends latest PwC consumer survey Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019

More PwC news

PwC appoints twelve new partners and directors in Malaysia PwC has unveiled its partner and director promotions in Malaysia for the start of 2022, adding twelve new members to its senior team.
11 January 2022
PwC launches Asia Pacific sustainability centre in Singapore A new sustainability centre serving clients in the Asia Pacific has been launched by PwC in Singapore, with support for emissions reductions and ESG up-skilling among its offerings.
23 December 2021
PwC plans to double its China workforce to 40,000 Big Four professional services giant PwC has announced plans to add 20,000 new roles to its China division.
23 November 2021
Singapore CEOs confident about growth in business and economy CEOs in Singapore join their global counterparts to look at the near future with optimism – confident in their own business and in wider economic prospects, according to PwC’s latest CEO Survey.
13 July 2021

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