OC&C Strategy Consultants | Global news | Marketing

An overview of OC&C Strategy Consultants global news:

United Kingdom

Facebook Marketplace disrupts classifieds ads landscape Internet giant Facebook launched its own marketplace in 2016, and has majorly disrupted the online classified ads space over the following five years.
16 April 2021
United Kingdom

Understanding Gen Z is crucial for brands and retailers Generation Z is set to make up a huge proportion of the global consumers in just 10 years.
31 January 2019
United Kingdom

OC&C: Measuring Marketing ROI in the digital age In the third article looking at OC&C Strategy Consultants' research into CMO's top priorities, Fergus Jarvis, partner at OC&C Strategy Consultants, discusses the trials and tribulations of measuring
01 October 2014
United Kingdom

OC&C: Personalisation priority for Chief Marketing Officers Recent research has found that personalisation is the number one priority for chief marketing officers, says Fergus Jarvis, partner at OC&C Strategy Consultants, in the second of a series of articles
23 September 2014
United Kingdom

OC&C: Major trends impacting Chief Marketing Officers In the first of a series of articles, Fergus Jarvis, partner at OC&C Strategy Consultants, looks at the major trends shaping chief marketing officers' strategies. The environment in which CMOs operate has never changed more radical
16 September 2014

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