Kantar Group | Global news | Marketing

An overview of Kantar Group global news:

United Kingdom

Kantar launches marketing effectiveness practice Professional services firm Kantar has established a new marketing effectiveness practice. The branch will help clients determine their marketing strategy and measure the return on their investment.
07 February 2023
India

Kantar and VTION team up to gauge OTT consumption in India Global marketing consultancy Kantar is looking to monitor over the top (OTT) content consumption in the Indian market, evidenced by its new partnership with analytics firm VTION.
20 November 2019
India

India still a priority market for Kantar after Bain Capital association Having sold nearly two-thirds of its operations to Bain Capital, insights and consulting agency Kantar has indicated its intentions to continue its investment drive in the Indian market.
09 August 2019
United Kingdom

Kantar retires its brands to operate under single name Professional services firm Kantar has announced it will retire the names of its brands, consolidating all its services and offerings into a single unified brand name.
01 May 2019
India

GroupM appoints new Senior Director for Media Consulting Weeks after being merged with Kantar to facilitate a global Kantar Analytics practice, GroupM now has a new Senior Director for its Media Consulting arm in India.
17 May 2018
Kenya

WPP Scangroup acquires majority stake in Kantar TNS Kenya WPP Scangroup – a marketing consulting services firm operating across Sub-Saharan Africa – has acquired a majority stake in another WPP Subsidiary firm Kantar TNS.
15 May 2018
India

WPP unifies Kantar and GroupM in India to form global analytics practice As part of its efforts to form a global Kantar Analytics Practice, global public relations and advertising agency WPP has combined two of its subsidiaries in India, namely Kantar and GroupM.
08 May 2018
South Africa

Kantar TNS appoints marketing consultant as new CEO in South Africa Kantar TNS, one of the world’s leading research agencies and a wholly owned subsidiary of Kantar Consulting, has appointed a new CEO in the form of Ivan Moroke.
28 February 2018

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